Established in 2009 as a pioneering force in workforce development, The Washington State Construction Center of Excellence serves as a vital hub for world’s construction industry. When they approached us in late 2022, their vision was clear: to shed their conventional government agency identity and embrace a brand that embodies the vibrancy and spirit of the trades workers they champion. In collaboration with the Center's director, we embarked on a journey to breathe new life into their brand and tell a richer story with this complete brand overhaul.