Rooted in Tacoma's civil rights history, The Black Collective has been a beacon of community empowerment since its inception in 1969. Drawing inspiration from the organization's rich legacy and the visionary aspirations of its founders, we collaborated to build a brand for their Business Navigator program from the ground up. We developed a unique brand strategy, accompanied by an afro-futurist-inspired visual identity, that would inspire their community to continue striving towards a vibrant future with the help of this programs resources.